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Assertive Communication: Discerning between Assertiveness and Aggressiveness

60 Minutes
6 months
Webinar Id:
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Recorded Version

$199. One Participant
$399. Group Attendees

Group Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


Assertiveness training is highly useful in today’s workplace due to the symbiotic relationship between assertiveness (or unassertiveness called passivity) and self-esteem, heathy interpersonal relationships, and reaching personal goals.

Assertive people know you must ask for what you want, or you will never get it. They also know how to ask with the appropriate tone of voice and words.

A key advantage of this webinar is combining verbal skills with tips on body language. Assertive body language is important and must match the words you say, sending a congruent message to the person(s) receiving your communication.

In this webinar, you are taught to state your individual rights without infringing on the rights of others. A cornerstone of self-esteem is your right to express your opinion or personal feelings and, in this webinar, you learn how to do that without feeling guilty and what to say if people try to embarrass you or make you feel uncomfortable.

Internalize and implement the principles taught and you will be able to exert influence on others without being coercive or manipulative, enabling you to make requests of others without fear and trepidation.

Another benefit is the ability to express yourself in conflict situations. Conflict is inherent when working in teams. Conflict ranges from huge decisions such as how to launch a company-wide new initiative or what software to buy to simple decisions like where we should go for lunch and what hotel we want to book for the leadership retreat.

When you express your preferences assertively in conflict situations, people listen.

Join us and walk away ready to stand your ground, display your talents and contributions, and claim your space in the workplace. You’ll gain personal power by being assertive.

Why you should Attend:
The proper amount of assertiveness can earn you respect and decrease confrontation. The definition of assertiveness is communicating your needs, wants, and opinions to others in a direct and tactful way than listening and being receptive to their needs and opinions. Being assertive is not being confrontational or aggressive.

In this webinar, you will gain a better understanding of how assertiveness helps you improve one-on-one conversations, obtain better results when you speak up in meetings, and dissuade aggressive people from taking you on.

The benefits include standing up for yourself, and replacing uncertainty and apprehension with belief in your abilities as you create an authentic and authoritative presence when interacting with your team members, and coworkers.

As we progress through this webinar, you'll gain communication, confrontation, and assertiveness skills that will give you confidence in your abilities to interface with a variety of people. The information is systematized in logical and natural steps that give you real help--not just theoretical rhetoric.

The only thing I can’t do for you is practice with you, for assertive language and thought processes take practice. So bring a buddy with you to the webinar and plan to practice assertive comments to aggressive remarks together. You’ll be amazed at the results

Areas Covered in the Session:
The instruction enables you to use your personal power to maneuver through chaotic and problematic 21st-century office work environments. The techniques even work in delicate family situations and neighborhood conflicts. You learn to:
  • Refine active listening skills and reflection techniques
  • Enter confrontations with an open mind and willingness to see different viewpoints
  • Say "no" when appropriate in decisive yet diplomatic ways
  • Respectfully and graciously disagreeing with colleagues
  • Use alternative to words and phrases that sound indecisive
  • Project self-assuredness
  • Handle difficult situations with confidence
  • Set boundaries when a colleague tries to take advantage of you
  • Disagree without sounding defensive or starting an argument
  • Gain the confidence to speak up and contribute your ideas and opinions
  • Have an open mind to see different viewpoints
The benefits of this webinar? You'll be able to communicate with confidence and poise.

Who Will Benefit:
  • Individual Contributors
  • Team Leads
  • Team Members
  • Project Managers
  • Vice Presidents
  • Directors
  • Marketing Managers
  • IT Directors
  • Managers at all levels
  • Office Managers
  • Facilities Managers
  • Administrators

Karla Brandau is a thought leader in management and team building techniques. She trains managers to improve their relationship with the employees to earn their gift of discretionary effort. She specializes in personalities, communication skills, leadership principles. She is the CEO of Workplace Power Institute and has educated mangers with her proven leadership principles in companies such as Motorola, Coca-Cola Enterprises, Panasonic, and BYD America.

She has a degree in education and is a Certified Speaking Professional, an earned designation given by National Speakers Association. Karla’s book, How to Earn the Gift of Discretionary Effort, teaches managers how to be the leader people CHOOSE to follow, not have to follow because of their position on the organizational chart.

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