Overview:

Question: What do Marriott, USAA, and Southwest Airlines have in common?

Answer: They all appear year after year on Best Places to Work lists published by respected organizations such as Forbes, Glassdoor, and Fortune Magazine.

This recognition is no accident. These organizations have intentionally built workplace cultures where people feel valued, trusted, and supported. As a result, it’s no surprise that they consistently outperform competitors in one critical area: employee retention. Lower turnover doesn’t just save money-it preserves institutional knowledge, strengthens customer relationships, and creates stable, high-performing teams.

Most discussions about creating these kinds of cultures are aimed at CEOs, senior executives, and HR leaders-people with the authority to redesign policies, compensation structures, and organizational systems. But what about the leaders who have the greatest day-to-day influence on employees’ experience at work?

This webinar is designed specifically for frontline leaders: supervisors, team leads, and middle managers who work directly with employees every day. These leaders may not control company-wide culture, but they absolutely shape the culture of their teams. In fact, research repeatedly shows that a direct manager has more impact on an employee’s engagement, motivation, and decision to stay or leave than almost any other factor.

In How To Be A Great Boss, you will learn how to apply the same core cultural traits found in Best Places to Work-at the team level. You’ll discover how to build trust, transparency, and purpose within your group, regardless of the broader culture of your organization. The focus is practical and realistic, emphasizing behaviors and leadership habits that are fully within your control.

This webinar goes beyond theory. It provides actionable strategies you can implement immediately to improve how your team works together, how people feel about coming to work, and how effectively results are achieved.

Why should you Attend:
Research consistently shows that replacing a single employee is far more expensive than most organizations realize. Depending on the role, industry, and level of experience, the true cost of turnover can range anywhere from 50% to as much as four times that employee’s annual salary.

These costs go well beyond recruiting fees. They include lost productivity, onboarding and training expenses, decreased morale among remaining team members, and the time it takes for a new hire to reach full effectiveness. In highly skilled or customer-facing roles, turnover can also damage client relationships, service quality, and institutional knowledge that is difficult-if not impossible-to replace.

Even more concerning is why employees leave in the first place. In a survey of 3,000 workers, a staggering 82% said they would consider quitting their jobs because of a bad manager. This highlights a powerful truth: people don’t usually leave companies-they divorce their bosses. Poor communication, lack of trust, inconsistent expectations, and feeling undervalued can quickly drive even top performers to disengage or walk away altogether.

The good news is that this means managers have tremendous influence. If you want to retain good people, improve performance, and reduce the enormous costs associated with turnover, becoming the best manager possible isn’t just a nice-to-have-it’s a business imperative. Great leadership doesn’t require a bigger budget or sweeping organizational change. It requires the right behaviors, mindset, and daily practices.

How To Be A Great Boss shows you exactly how to develop those skills. This webinar equips supervisors, middle managers, team leaders and project managers with practical, proven tools to build trust, motivate employees, and create an environment where people want to stay, contribute, and do their best work-starting now.

Areas Covered in Session:

• Your team’s productivity will rise as employees become more engaged, motivated, and committed to doing high-quality work
• Employee turnover will decline because people feel respected, supported, and less inclined to look elsewhere
• The work environment will become less stressful as trust increases and negative friction decreases
• Other managers may take notice and begin adjusting their own leadership styles to reflect what’s working on your team
• Your boss may notice improved results, leading to better leadership practices and stronger support from above
• Your reputation as a strong manager will grow, increasing your chances for advancement and new opportunities
• Your own job satisfaction will rise, making your role as a leader more fulfilling and sustainable

Ultimately, you don’t need an executive title or a famous brand name to create a great place to work. You just need the right leadership approach. This webinar shows you how to become the kind of boss people want to work for-and want to stay with.

Who Will Benefit:

• Team Leaders and Supervisors
• Middle Managers and Department Managers
• First-time or newly Promoted Managers
• Project Leaders and Lead Contributors with people-management Responsibilities
• Managers working in organizations where they have limited control over policies, pay, or structure but significant influence over team culture